MINI GLOBAL

Role : Brand strategy, creative concepts, Art direction (global) @BSUR.

After we’ve won the global pitch on Mini in BSUR, our Mini team grew. I am honoured to have worked with this talented crowd and be part of team that were responsible for creating global concepts and campaigns under leadership of Jason Schragger and Paulo Martins. Many of these works were awarded and nominated.

All the ideas generated under this creative roof were used as a creative guidence for the adaptations on local markets world wide.