Ecodenta

Role : Brand strategy, communication concept, creative, art direction and execution (global) @ 210KG in cooperation with Popcorn brain.

 

Very young oral care company came to 210KG in need of better and international possitioning and strategy.

By creating ownable and focused territory we have created the asset to accelerate the journey of Ecodenta to become globally loved brand.

Starting with people, it was not about the age groups or demographics but about the mindset: how to inspire Ecodenta’s audience to live their lives with ‘supernatural spirit.’ This possitioning resultet with sharing and embracing the philosophy worldwide.

 

Creative and execution

I was feeling honoured and inspired to art direct such a nice world and give it a visual identity. Together with couple of photographers and heavy days of shoot, the visual language came to life to ensure the success of Ecodenta’s International offence.

During the past 4 years, I have developed several concepts and campaigns representing products or product line groups. All od those concepts included above the line as well as digital and social media deliverables on international skales.