Libresse

Role : Brand strategy, pan European  communication concept, creative, art direction and execution (European  account) @BSUR Agency. 

 

The briefing was very ‘simple’: be treated as a real woman and break the cycle of intimidating adverts with blue liquids used to demonstrate sanitary towel products.

This European pitch we managed to win thanks to the amazing team effort and brilliantly developed platform. We took women seriously and through very emphatetic way we showed the emotional understanding as well as understanding from Libresse side as a product experts. Libresse, We know the feeling.

The pan European board needed to be approached and communicated weekly in order to develop eurpoean campaigns which would adapt to the cultural needs and demands. From Nordics, Great Britain, Germany, France, to Russia and Adriatics, we have approached millions of women on all the media levels, through advertising and through the dialogue and communication.

During 5 years of working on this account, I was head of the creative development team, in charge of the concepts, creative work standards and the executions