Creative Art Director / somebody who loves to shape brands.
An International Creative/Art Director with 15+ years of working experience. My passion is to spin brand challenges into creative strategies that give meaning and content to the brands.
Through good listening, dialogue and communication, new brand cultures can be created. Cultures that give fundament and originality to the brand concept and their narrative.
With strategy as holy guide, I believe in the power of the team energy to create amazing concepts. The dedication to choose the right team for execution and opportunity to unite pool of talents that work towards best possible results is a must.
Having an Art education background and being hands on art director in the past, I love to get my hands dirty and contribute to visual concepts, art direction and design details as well as be hands on to creating. Strong focus also on digital.
EDUCATION
Graduate at Amsterdam’s Gerrit Rietveld - Art Academy in 1997 on film art direction and theater design.
Master degree graduate in Creative Strategy, Concept development and and Applied cretivity at Hallo Academy Amsterdam - in 2006
AFTER WORK
Being former professional basketball player, still today I can’t let go :-)...therefore, still going ‘strong’ on the court.
Creativity is in my heart and I am still excited about my own inner space. This is the reason to continue drawing, painting and doing all sorts of different things in my free time.
WORK EXPERIENCE
From January 2020 - ongoing
Independent Executive Senior Creative / Art Director
From September 2013 - til december 2019 - 210KG Agency
Role: Senior Creative / Art Director / Partner - 210kg.com
Cients: University of Amsterdam, Linked In, Iankovitch, Thrill Grill, Quick, Elle magazine, Boxfresh,...
From September 2006 - 2013 - BSUR Agency
Role: Senior Creative / Art Director - bsur.com
Cients: Mini, Libresse Europe, Robinsons Fruit Shoot, oneMen, Davidoff Neon, Gala Magazine, Groen Links, Quest Magazine, Ordina, Het Gesprek, Drum, Wrangler, Dance4life, Get in Shape, Funda, Radio 538,...
From January till August 2006 - KesselsKramer Agency
Role: Internship - mentorship by Dave Bell
Cients: Footlocker, Hans Brinker Hotel, Bavaria
From 2003 - September 2005 - BONE Agency
Role: Digital Art Director/ Concept / Art / Illustration / Animation
Cients: Nuon, ZKA Achmea, MSN, Staatsloterij, Oudejaarslotterij, Dayzers, Senseo, Pepsi X, Unive, Lassie, Zilveren Kruis, De Hypotheker, Auto Trade, Unicef, Schiphol, PGGM, Douwe Egberts, Sanex, Pickwick, Neutral,...
March - October 2001 - THE 1 THAT GOT AWAY
Role: Creative / Digital Art Director / Concept / Art / Illustration / Animation
Cients: K-Swiss, Europe online, Supperclub, Easy Everything, Auping,...
1997 - 2003 Freelance Digital
Role: Concept / Art Direction / Design / Animation
Agencies: 180 Kingsday Amsterdam, Make Some Noise, Endemol, Medialand, Doornvogel, Bone, The 1 That Got Away, Oer, and may more including direct work with the clients such as Vodafone.
INTERNATIONAL BRANDS
Kawasaki, Wrangler, Robinsons Fruit Shoot, BMW Mini, LinkedIn, Libresse, Bavaria beer, Footlocker, Basic Fit, Ecodenta, Boxfresh, Magine TV, Screen Media Technology, Auping, Pepsi X, K-Swiss, Elle Magazine, Adidas, T-Mobile, Amnesty International, Auto Rai, Phillips-surround sound system, MSN and many more.
DUTCH BRANDS
University of Amsterdam, Radio 538, Unive, Nuon, Van Gogh Museum, Get in Shape Magazine, Het Gesprek, Gala Magazine, Thrill Grill, Groene Links, Funda, Plato Loco, Staatsloterij, Pickwick, Douwe Egberts, KPN, FBTO, Sanex and many more.
HONOURS
Gold Effie Integrated Campaign for the Russian market / Agency: BSUR / Client: Libresse
Bronze Effi Integrated Campaign for Dutch market / Agency: BSUR / Client: Robinsons Fruit Shoot SILVER SPIN AWARD - Digital Campaign for FBTO wonen and FBTO werken / Agency: OER / Client: FBTO
Golden Spin Award Digital Campaign / Agency: Bone Client: Staatsloterij ADCN LAMP - Best Interactive Campaign and Online advertisment / Agency: Bone / Client: Auto Trade
Golden Spin Award Best Interactive Campaign and Online advertisment / Agency: Bone / Client: Auto Trade
Cannes Lion nomination Nomination for best Interactive Campaign / Agency: Bone / Client: MSN